The last blog post filled you in on what we’ve been doing, but, well, what is it that we do?

Here it is then:

We are a beautiful cassette and download only record label.

There

We said it.

That’s what we are.

So why cassettes?

We love vinyl. Everybody does… and who wouldn’t?

There are many labels releasing great stuff on vinyl, and more and more labels becoming download only. The cassette is a piece of architecture: it’s built to last on the outside and delicate within.

It has a modified quality to it: hiss and warmth means character.

The artwork and packaging has so much more in the way of challenges to make amazing…

These reasons and more are why we love cassettes. The truth is, as this label unfolds we are learning more and more why we love cassettes.

Why do you?